Articles

Company Purpose

The 4 Signs of Purpose Misalignment Every Leader Should Know

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“You are what you do, not what you say you’ll do.” – Carl Jung Wells Fargo clearly made purpose alignment a stated priority in the preamble to its vision and values statement: “We believe in values lived, not phrases memorized. If you want to learn how strong a company’s ethics are, don’t listen to what their … Read more

Why it Pays to Find Your Company’s Global Purpose

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Co-authored with Paula Miquelis, Senior Project Manager & Laura Allen, Founder at Gone Adventurin.   [bctt tweet=”There is a human being at the end of every company’s supply chain.” username=”ZachMercurio”] And here is something most can agree on: Our planet is suffering. The list of societal and environmental problems seems endless. Hunger, poverty, inequality, war, water scarcity, climate … Read more