Purpose is the new green. And just like sustainability was marred by “greenwashing,” purpose is at the cusp of being diluted by what I call whywashing. Purpose’s psychological power to inspire and compel is clear. But just like anything inherently good, humans will find a way to misuse it for quick material gain. We can … Read more
Co-authored with Paula Miquelis, Senior Project Manager & Laura Allen, Founder at Gone Adventurin. [bctt tweet=”There is a human being at the end of every company’s supply chain.” username=”ZachMercurio”] And here is something most can agree on: Our planet is suffering. The list of societal and environmental problems seems endless. Hunger, poverty, inequality, war, water scarcity, climate … Read more
Toward the end of a workshop I facilitated on purpose-driven work, a regional manager of a large electronics supplier tentatively raised her hand. “About a year ago, I figured out why I do my job,” she said. “As I was sitting in the hospital waiting for the CT scan that could save my life, I remember thinking, ‘my … Read more