Articles

purpose at work

The 5 Sins of ‘Whywashing:’ How to Stop Misusing Purpose

whywashing

Purpose is the new green. And just like sustainability was marred by “greenwashing,” purpose is at the cusp of being diluted by what I call whywashing. Purpose’s psychological power to inspire and compel is clear. But just like anything inherently good, humans will find a way to misuse it for quick material gain. We can … Read more

Here are 6 Things “Purpose” is NOT

Not-Purpose-Zach-Mercurio

Six years ago Simon Sinek’s TED Talk “How Great Leaders Inspire Action” took the internet by storm. And while the talk’s content was and is compelling, its internet virality and resulting 28.3 million viewers was revealing of our society and workplaces: People are yearning more than ever for personal and work lives that have an inspiring purpose. People want … Read more