It may be time to ditch the traditional mission statement. In the ESPN 30 for 30 documentary “The Gospel According to Mac.” The film tells the story of the University of Colorado’s inspiring 1990 football National Championship run. While sports metaphors tend to be tired and overdone in motivational conference keynote speeches, this story is markedly … Read more
Today I met with a young student who was interested in interviewing me for a documentary. While breaking the ice, I asked, “So, why are you a journalism major?” She paused. “Well, I’ve always wanted to make documentary films and tell stories to the world…,” she began excitedly. [“Great!” I thought, “She’ll be wonderf…] “…but,” … Read more
What is your higher organizational purpose? Recently, I was a part of a working group at a university. The goal: to define faculty, staff, and student expectations of behavior toward one another – a compelling and important task. As the group began brainstorming values of the organization to start coming up with expectations, I asked, “How … Read more