Articles

The 5 Sins of ‘Whywashing:’ How to Stop Misusing Purpose

whywashing

Purpose is the new green. And just like sustainability was marred by “greenwashing,” purpose is at the cusp of being diluted by what I call whywashing. Purpose’s psychological power to inspire and compel is clear. But just like anything inherently good, humans will find a way to misuse it for quick material gain. We can … Read more

What is Your Higher Organizational Purpose?

Higher Organizational Purpose

What is your higher organizational purpose? Recently, I was a part of a working group at a university. The goal: to define faculty, staff, and student expectations of behavior toward one another – a compelling and important task. As the group began brainstorming values of the organization to start coming up with expectations, I asked, “How … Read more